When artistry meets functional design: Our UX designer, Carl Lindvall
Carl is an innately artistic person who gets inspiration from growing, learning, and sending that back to the world. A fresh mind in our UX design team, who already touched both the healthcare professional and the patient side and is eager to add more value to both.
What do you do at Visiba?
I work as a UX designer, with both the patient and the healthcare professional side. The focus right now is on the healthcare professional interface, where we change the pre-video consultation flow. In parallel, I’m working on our design system which helps us to work efficiently and to make consistent designs.
What is the most important thing with your role?
In this role, the most important thing to keep in mind is the users – It is always in the centre of what I do. At the same time, it is important to remember what context you are working in and ensuring that whatever you add or remove, works with everything around it, to avoid working in a vacuum. Another big part is that it should work in alignment with the company's plans and ambitions.
So, when I work, I mainly think of the end-user: How to really bring in the user perspective and include it from the beginning, how to ensure that their needs are met in the best possible way. However, on a second layer, I strive to find out what their needs look like. Users do not always know explicitly what they need, so the process starts with a lot of research to really identify what they want and why.
It is an incredibly broad role; you start with a little detective work that goes over to creating the product. I had the opportunity to be involved in both the beginning and the end of two different processes and I appreciate that.
What is your experience prior to Visiba?
I took my Master's in interaction design after a Bachelor’s in industrial design engineering. The programme focused on the design process and methodology: Why do we work the way we do – and in my final two years were directed at designing digital services and products. I completed my thesis there in January 2020. After I graduated, I went on tour with my band. Considering the pandemic, it did not turn out quite as we hoped so we had to cancel. The plan was that it would last all summer so I was pretty relaxed about it but that changed, so I started looking for a job. I have done a few side projects in the meantime, a bit of a gig economy. Then I found my current job at Visiba!
Why did you join Visiba?
I know Sofia Pernbert, another UX designer at Visiba, so I got some insight into what the company does and thought it sounded exciting. Then I became aware that there was an open position for a UX designer, and I simply applied. From the moment I came here, I was sold. I feel that what we do is meaningful and I enjoy that feeling. I do not take this feeling for granted so I am glad it’s present now. In addition, I find the domain both exciting and interesting. My thesis subject was quite similar too: I explored how to develop a digital service that leads users with various accessibilities to the right level of care.
How was your onboarding to the company?
From day 1, I was very well taken care of. There was a little welcome pack on my desk, and my colleague Nelia welcomed me and supported me during my onboarding. I really feel like I can ask anything or question things. It has been great! I feel this way in both the design team and the sprint teams. And it was so much fun to join the training session last week! I'm really happy to be here. I probably put high demands on myself now in the beginning, I want to do things right. But I have to allow myself to give it some time.
What makes you so passionate about your job?
I love when I get new insights – it can happen in any part of the process, for example, identifying a pattern after some user interview. It inspires me, it gives me new ideas and a new understanding that enables the problem to take a form. It energises me and the feeling that I am doing something meaningful motivates me.
How is working from the office during these special circumstances?
I am so grateful to be able to physically be here; to have the chance to pick up things you hear along the way, to promptly ask a question when needed. I am grateful to have the whole social aspect of asking questions and just stand and chat. The office is really nice as well and everyone is great.
Why is digital transformation in healthcare so important?
In the short term and now, during the pandemic, healthcare needs to be able to meet patients remotely. For the long term, for healthcare professionals to meet their future needs with the existing limited resources, it is important to utilise the opportunities of technological development.
Can you tell me something weird about yourself?
The Swedish Basketball Championship was held in Luleå and I sang the national anthem in front of 3,000 people and I sang the wrong lyrics! I was asked with very little time to prepare and in the second verse I completely blanked out, so I sang 'I am enthroned upon memories of great olden days’, as if I thought very highly of myself, and the whole audience shouted ‘COME OOON’. (Laughs) An embarrassing and strange experience and I have not been asked to sing again.
What makes you happy?
I am currently going through something where I discover new things and appreciate new things. I have found my way back to nature which is fantastic – being outdoors makes me feel calm and peaceful. Then I have many close friends from my university and from Luleå who live here in Gothenburg, that I hang out with. Music, of course! Being out there and playing gigs.
Describe your time here so far with 3 words
Eye-opening, exciting, and inspiring.