I am a "Skåning" who moved up to Gothenburg a long time ago to study. From the time I left school, I have always worked in the interchange between customers, business, and technology and I really enjoy that combination. My roles have been vastly different, but they have all been about understanding what customers need (even if they don’t know it themselves) and facilitating an innovation process that creates something new, exceeds customer and user expectations, and creates a growing business. 

In my private life, I am married to Malin and have two daughters, Nellie and Elsa. We enjoy spending time in Lindome with neighbours and friends as much as travelling. I also like to run trail, preferably in Sandsjöbacka and along a little trail around Lindome – when there is no race coming up.