Cornelia Broqvist, Head of Marketing and Communications, wanted to become a journalist at the age of 14 and change the world with the help of the written word. She is passionate about communication in all its forms and is driven by new opportunities and challenges. But when she’s not working, she prefers to hang out in a sea kayak on Orust.
Hi Cornelia! Can you tell us a little about your background?
Directly after high school, I went to Dublin and worked for a year, but then moved back to Gothenburg to study International Business at the School of Business (Handelshögskolan). There, I quickly realized that I needed to improve my German language skills and therefore chose to take a language course at the Goethe Institute in Berlin.
What would only be three months, became ten years instead. I fell in love with the city, the culture and the atmosphere. After a year's work at an Irish pub, I started to study public relations and communication science, as well as ethnology at the Freie Universität in Berlin. Through ethnology I was given the opportunity to participate in a large interdisciplinary research project. For nine months, I researched in two Hmong villages in Northern Thailand. Although it was an incredibly important experience for me personally, I quickly became aware that ethnology was not my thing - I needed to be involved and be able to make changes and not just observe.
In 2004, I moved back to Sweden again and started working on MindArk, which is developing a virtual world with connection to the real economy. After working as a Support Manager for a few years, I was offered to start a company within the Group, which would sell various IT services to our partner companies. I worked as CEO for that company for two years.
To develop my leadership, I applied to the German fashion group Klingel in 2011, where I worked as a Nordic marketing manager for seven years. After a stopover at Resia Travel Group, I finally landed at Visiba Care.
What are your main responsibilities at Visiba Care?
In addition to working in the management team where, together with my colleagues, I run the company's business plan, I focus primarily on developing our brand and our communication globally, so that our sales people have the best conditions when contacting potential customers. Specifically, this means that we produce marketing material and communications that we distribute to different channels, and plan and conduct various events, where we try to influence politicians and decision-makers to understand how digital healthcare should be developed in the future. In addition, my team also supports other departments with the graphic material they need to deliver on their assignments.
What makes Visiba Care a good place to work?
What I especially appreciate about Visiba Care is our flat organization with short decision paths, the opportunity to influence and that there is a genuine desire to be a good employer. Being able to work together with many very driven colleagues who all have high competence and commitment contributes to the desire to do that little extra every day. Then we have a lot of fun together too. People are allowed to be themselves, while we see and care about each other. But I also feel a great commitment to our vision and that we contribute to a better society, by giving healthcare providers the tools to deliver better and more accessible care. It really is a perk to hear our clients tell us about situations where our solution has made all difference.
What will you focus on for the next 6 months?
To make the autumn not feel so long, I have booked some small weekend trips in the future. It will be a trip to Copenhagen, a spa weekend in Båstad and then a long weekend in London with the whole family. Otherwise, we should try to be in the cabin as much as possible and maybe we are lucky with the weather and have a chance to a trip with the kayaks. It can be wonderfully nice even if the air is a little crispier. Professionally, I want to set our go to market strategy for the UK and Norway. I also want to invest more in the team and to build a good foundation for our cooperation. When it comes to tactical activities, we will launch our new website in September and this means that we can finally (!!!!) get started and work in a more focused way on our digital marketing. We will also plan and implement a number of major events in Sweden, Norway and the UK. It will be an exciting autumn!